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The LEDs are present on some Audi billboards. Since , Audi has also offered the LED technology in low- and high-beam headlights. Starting with the Audi A8 , Audi has used a centralised control interface for its on-board infotainment systems, called Multi Media Interface MMI.
It is essentially a rotating control knob and 'segment' buttons — designed to control all in-car entertainment devices radio, CD changer, iPod, TV tuner , satellite navigation, heating and ventilation, and other car controls with a screen.
The availability of MMI has gradually filtered down the Audi lineup, and following its introduction on the third generation A3 in , MMI is now available across the entire range.
It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons — with shortcuts to the radio or phone functions.
The colour screen is mounted on the upright dashboard, and on the A4 new , A5, A6, A8, and Q7, the controls are mounted horizontally.
Audi has assisted with technology to produce synthetic diesel from water and carbon dioxide. It is also working on synthetic gasoline which it calls E-gasoline.
Audi uses scanning gloves for parts registration during assembly, and automatic robots to transfer cars from factory to rail cars. Audi is planning an alliance with the Japanese electronics giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group.
The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group. Audi has competed in various forms of motorsports.
Audi's tradition in motorsport began with their former company Auto Union in the s. In the s, Audi found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America.
In , Audi released the Quattro , a four-wheel drive 4WD turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing.
Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car.
Leading its first rally it went off the road, however the rally world had been served notice 4WD was the future.
The Quattro went on to achieve much success in the World Rally Championship. It won the Hannu Mikkola and the Stig Blomqvist drivers' titles ,  and brought Audi the manufacturers' title in and In , Audi launched the short-wheelbase Sport Quattro which dominated rally races in Monte Carlo and Sweden , with Audi taking all podium places, but succumbed to problems further into WRC contention.
In , after another season mired in mediocre finishes, Walter Röhrl finished the season in his Sport Quattro S1 , and helped place Audi second in the manufacturers' points.
Audi also received rally honours in the Hong Kong to Beijing rally in that same year. In , Audi formally left international rally racing following an accident in Portugal involving driver Joaquim Santos in his Ford RS Santos swerved to avoid hitting spectators in the road, and left the track into the crowd of spectators on the side, killing three and injuring Bobby Unser used an Audi in that same year to claim a new record for the Pikes Peak Hill Climb at In , Walter Röhrl claimed the title for Audi setting a new Pikes Peak International Hill Climb record of This Audi S1 started the range of Audi 'S' cars , which now represents an increased level of sports-performance equipment within the mainstream Audi model range.
As Audi moved away from rallying and into circuit racing, they chose to move first into America with the Trans-Am in In , Audi moved to International Motor Sports Association IMSA GTO with the Audi 90 , however as they avoided the two major endurance events Daytona and Sebring despite winning on a regular basis, they would lose out on the title.
In , having completed their objective to market cars in North America, Audi returned to Europe, turning first to the Deutsche Tourenwagen Meisterschaft DTM series with the Audi V8 , and then in , being unwilling to build cars for the new formula, they turned their attention to the fast-growing Super Touring series, which are a series of national championships.
Audi first entered in the French Supertourisme and Italian Superturismo. In the following year, Audi would switch to the German Super Tourenwagen Cup known as STW , and then to British Touring Car Championship BTCC the year after that.
In , Champion Racing entered an RS6. Once again, the quattro four-wheel drive was superior, and Champion Audi won the championship.
They returned in to defend their title, but a newcomer, Cadillac with the new Omega Chassis CTS-V, gave them a run for their money.
After four victories in a row, the Audis were sanctioned with several negative changes that deeply affected the car's performance.
Namely, added ballast weights, and Champion Audi deciding to go with different tyres, and reducing the boost pressure of the turbocharger.
Audi began racing prototype sportscars in , debuting at the Le Mans 24 hour. The R8R scored a credible podium on its racing debut at Le Mans and was the concept which Audi continued to develop into the season due to favourable rules for open-cockpit prototypes.
However, most of the competitors such as BMW, Toyota, Mercedes and Nissan retired at the end of The factory-supported Joest Racing team won at Le Mans three times in a row with the Audi R8 — , as well as winning every race in the American Le Mans Series in its first year.
Audi also sold the car to customer teams such as Champion Racing. In , two Bentley Speed 8s , with engines designed by Audi, and driven by Joest drivers loaned to the fellow Volkswagen Group company, competed in the GTP class, and finished the race in the top two positions, while the Champion Racing R8 finished third overall, and first in the LMP class.
Audi returned to the winner's podium at the race, with the top three finishers all driving R8s: Audi Sport Japan Team Goh finished first, Audi Sport UK Veloqx second, and Champion Racing third.
At the 24 Hours of Le Mans , Champion Racing entered two R8s, along with an R8 from the Audi PlayStation Team Oreca. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third, while the Oreca team took fourth.
The Champion team was also the first American team to win Le Mans since the Gulf Ford GTs in This also ends the long era of the R8; however, its replacement for , called the Audi R10 TDI , was unveiled on 13 December The R10 TDI employed many new and innovative features, the most notable being the twin-turbocharged direct injection diesel engine.
It was first raced in the 12 Hours of Sebring as a race-test in preparation for the 24 Hours of Le Mans , which it later went on to win.
Audi had a win in the first diesel sports car at 12 Hours of Sebring the car was developed with a Diesel engine due to ACO regulations that favor diesel engines.
As well as winning the 24 Hours of Le Mans in , the R10 TDI beat the Peugeot HDi FAP in , and in , however Peugeot won the 24h in with a podium clean-sweep all four entries retired while breaking a distance record set by the Porsche K of Martini Racing in , in with the R15 TDI Plus.
Audi's sports car racing success would continue with the Audi R18 's victory at the 24 Hours of Le Mans. Audi entered a factory racing team run by Joest Racing into the American Le Mans Series under the Audi Sport North America name in This was a successful operation with the team winning on its debut in the series at the 12 Hours of Sebring.
Factory backed Audi R8s were the dominant car in ALMS taking 25 victories between and the end of the season.
In Audi sold customer cars to Champion Racing as well as continuing to race the factory Audi Sport North America team.
Champion Racing won many races as a private team running Audi R8s and eventually replaced Team Joest as the Audi Sport North America between and Since Audi has not taken part in full American Le Mans Series Championships, but has competed in the series opening races at Sebring, using the hour race as a test for Le Mans, and also as part of the FIA World Endurance Championship season calendar.
Audi participated in the km of Le Mans which was a one-off sports car race in preparation for the European Le Mans Series.
The factory team Audi Sport UK won races and the championship in the season but Audi was unable to match their sweeping success of Audi Sport North America in the American Le Mans Series, partly due to the arrival of a factory competitor in LMP1, Peugeot.
The French manufacturer's HDi FAP became the car to beat in the series from onwards with 20 LMP wins. However, Audi were able to secure the championship in even though Peugeot scored more race victories in the season.
In , the FIA sanctioned a World Endurance Championship which would be organised by the ACO as a continuation of the ILMC. Audi competed won the first WEC race at Sebring and followed this up with a further three successive wins, including the 24 Hours of Le Mans.
Audi scored a final 5th victory in the WEC in Bahrain and were able to win the inaugural WEC Manufacturers' Championship. As defending champions, Audi once again entered the Audi R18 e-tron quattro chassis into the WEC and the team won the first five consecutive races, including the 24 Hours of Le Mans.
The victory at Round 5, Circuit of the Americas , was of particular significance as it marked the th win for Audi in Le Mans prototypes.
For the season Audi entered a redesigned and upgraded R18 e-tron quattro which featured a 2 MJ energy recovery system. As defending champions, Audi would once again face a challenge in LMP1 from Toyota , and additionally from Porsche who returned to endurance racing after a year absence.
The season opening 6hrs of Silverstone was a disaster for Audi who saw both cars retire from the race, marking the first time that an Audi car has failed to score a podium in a World Endurance Championship race.
Audi provide factory support to Abt Sportsline in the FIA Formula E Championship , The team competed under the title of Audi Sport Abt Formula E Team in the inaugural Formula E season.
Audi has been linked to Formula One in recent years but has always resisted due to the company's opinion that it is not relevant to road cars, but hybrid power unit technology has been adopted into the sport, swaying the company's view and encouraging research into the program by former Ferrari team principal Stefano Domenicali.
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
The original "Audi" script, with the distinctive slanted tails on the "A" and "d" was created for the historic Audi company in by the famous graphic designer Lucian Bernhard , and was resurrected when Volkswagen revived the brand in Following the demise of NSU in , less prominence was given to the four rings, in preference to the "Audi" script encased within a black later red ellipse, and was commonly displayed next to the Volkswagen roundel when the two brands shared a dealer network under the V.
G banner. The ellipse known as the Audi Oval was phased out after , when Audi formed its own independent dealer network, and prominence was given back to the four rings — at the same time Audi Sans a derivative of Univers was adopted as the font for all marketing materials, corporate communications and was also used in the vehicles themselves.
As part of Audi's centennial celebration in , the company updated the logo, changing the font to left-aligned Audi Type, and altering the shading for the overlapping rings.
Audi developed a Corporate Sound concept, with Audi Sound Studio designed for producing the Corporate Sound. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi Sound Studio collection.
Other Audi Sound Studio components include The Brand Music Pool, The Brand Voice. Audi started using a beating heart sound trademark beginning in Originally, the American tagline was "Innovation through technology" , but in Canada Vorsprung durch Technik was used.
Since , Audi has used the slogan "Truth in Engineering" in the U. It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi factory in Similar-sounding phrases have also been used, including as the punchline for a joke in the movie Lock, Stock, and Two Smoking Barrels and in the British TV series Peep Show.
Audi Sans based on Univers Extended was originally created in by Ole Schäfer for MetaDesign. MetaDesign was later commissioned for a new corporate typeface called Audi Type, designed by Paul van der Laan and Pieter van Rosmalen of Bold Monday.
The font began to appear in Audi's products and marketing materials. Audi is a strong partner of different kinds of sports. In football , long partnerships exist between Audi and domestic clubs including Bayern Munich , Hamburger SV , 1.
FC Nürnberg , Hertha BSC , and Borussia Mönchengladbach and international clubs including Chelsea , Real Madrid , FC Barcelona , A.
Milan , AFC Ajax and Perspolis. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company.
Additionally, Audi supports the German Ski Association DSV as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the U.
For almost two decades, Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi.
In sailing, Audi is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat.
Further, Audi sponsors the regional teams ERC Ingolstadt hockey and FC Ingolstadt 04 soccer. In October they agreed to a three sponsorship year-deal with Everton.
Since the start of the Marvel Cinematic Universe , Audi signed a deal to sponsor, promote and provide vehicles for several films.
So far these have been, Iron Man , Iron Man 2 , Iron Man 3 , Avengers: Age of Ultron , Captain America: Civil War , Spider-Man: Homecoming , Avengers: Endgame and Spider-Man: Far From Home.
Several commercials were co-produced by Marvel and Audi to promote several new concepts and some of the latest vehicles such as the A8 , SQ7 and the e-Tron fleet.
In , Audi promoted the new multitronic continuously variable transmission with television commercials throughout Europe, featuring an impersonator of musician and actor Elvis Presley.
The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China and marketed by Audi in their factory outlet store.
As part of Audi's attempt to promote its Diesel technology in , the company began Audi Mileage Marathon. The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models Audi Q7 3.
The next phase of technology Audi is developing is the e-tron electric drive powertrain system. They have shown several concept cars as of March [update] , each with different levels of size and performance.
The original e-tron concept shown at the Frankfurt motor show is based on the platform of the R8 and has been scheduled for limited production.
Power is provided by electric motors at all four wheels. The second concept was shown at the Detroit Motor Show. Power is provided by two electric motors at the rear axle.
This concept is also considered to be the direction for a future mid-engined gas-powered 2-seat performance coupe.
The Audi A1 e-tron concept, based on the Audi A1 production model, is a hybrid vehicle with a range extending Wankel rotary engine to provide power after the initial charge of the battery is depleted.
It is the only concept of the three to have range extending capability. The car is powered through the front wheels, always using electric power.
It is all set to be displayed at the Auto Expo in New Delhi, India, from 5 January. Powered by a 1. The e-tron was also shown in the blockbuster film Iron Man 3 and was driven by Tony Stark Iron Man.
Audi has supported the European version of PlayStation Home , the PlayStation 3 's online community-based service, by releasing a dedicated Home space.
Audi is the first carmaker to develop such a space for Home. On 17 December , Audi released two spaces; the Audi Home Terminal and the Audi Vertical Run.
The Audi Vertical Run is where users can access the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept.
Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the centre of the Audi Space.
In both the Home Terminal and Vertical Run spaces, there are teleports where users can teleport back and forth between the two spaces.
Audi had stated that additional content would be added in From Wikipedia, the free encyclopedia. Automotive manufacturing subsidiary of Volkswagen Group.
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He then suggests you should try putting it in your mouth, as it passed his taste test. Please don't do this. I feel sure this presenter has very warped taste.
And then there are the four headphone jacks. These are, the presenter claims, "a middle finger to Apple. This oeuvre is the work of jacksfilms, which has been know to parody phone launches in the past.
You may have enjoyed its iPhone SE mockery last year. Personally, I didn't find myself tumbling to the floor at this S8tanic one.
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Samsung Galaxy S8 video trending on YouTube isn't flattering Commentary: Look down this week's trending videos and you will see a parody that seems to be entertaining many.TT Scandal Streaming 8N. TT RS 8J. TT RS 8S. A1 Sportback A3 Sportback. In Sylvain Guintoli following year, Audi would Handball Heute Tv Programm to the German Super Tourenwagen Cup known as Veronica Echeguiand then to British Touring Car Championship BTCC the year after that. Retrieved 9 August It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, Fonic Mobile Kündigen with 'main function' direct access buttons — with shortcuts to the radio or phone functions. Beginning inAudi has implemented white LED technology as daytime running lights DRL in their products. A1 8X. The dashboard figure S8 Youtube originally intended for use Nick De the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was Flohmarkt Rhein Neckar in China and marketed by Audi in their factory outlet store. RS6 4G.